Twiga, the prominent Kenyan-based technology-driven food distribution company, has confirmed that it made the difficult decision to lay off its sales team in 2022 as part of its strategic efforts to adjust its commercial model. This move comes as Twiga aims to optimize its operations, streamline processes, and position itself for long-term sustainability and growth in the highly competitive market.
Twiga has been at the forefront of revolutionizing food distribution in Kenya by leveraging technology to connect farmers and vendors more efficiently and transparently. The company’s platform enables farmers to sell their produce directly to vendors, bypassing traditional middlemen and reducing post-harvest losses. This innovative approach has increased farmers’ profits and ensured the availability of high-quality, affordable produce for vendors and consumers.
However, as Twiga has grown and evolved, it has recognized the need to adapt its commercial model to better align with market dynamics and evolving customer needs. As part of this adjustment, the company decided to lay off its sales team in 2022. While undoubtedly challenging, this strategic move allows Twiga to streamline its operations and allocate resources more efficiently.
By reevaluating its commercial model, Twiga aims to leverage technology to automate certain aspects of the sales process. This includes implementing digital tools and platforms that facilitate seamless communication and transactions between farmers and vendors. The company believes this automation will increase efficiency, reduce costs, and improve customer experiences.
It’s important to note that the decision to lay off the sales team does not diminish the value that Twiga places on its employees. The company acknowledges the contributions of its sales team members and is committed to supporting them through this transition. Twiga is working to provide appropriate severance packages, career counseling, and assistance in finding new employment opportunities.
Despite the changes, Twiga remains dedicated to transforming Kenya’s food distribution landscape and beyond. The company will continue to focus on strengthening its technological infrastructure, enhancing its platform’s capabilities, and expanding its network of farmers and vendors. Twiga aims to create a more sustainable and scalable business that can adapt to market dynamics while delivering value to all stakeholders by optimizing its commercial model.
Twiga’s commercial model adjustment reflects the business landscape’s dynamic nature, particularly in the technology sector. Companies must often reassess their strategies and operations to stay competitive and responsive to evolving market trends. Twiga’s decision to make changes and realign its resources demonstrates its commitment to innovation, adaptability, and long-term success.
As Twiga moves forward, it remains committed to its core values of leveraging technology to empower farmers, improve food distribution efficiency, and foster economic growth in Kenya’s agricultural sector. The company’s ability to adapt and evolve will be crucial in achieving its mission and impacting the food distribution landscape.
Twiga’s confirmation of laying off its sales team in 2022 as part of its strategic adjustment of its commercial model represents a significant step in the company’s long-term sustainability and growth journey. By streamlining operations and leveraging technology, Twiga aims to optimize its processes, increase efficiency, and enhance its value proposition to farmers and vendors. As the company continues to evolve, it remains focused on transforming food distribution and driving positive change in Kenya’s agricultural sector.