July 1, 2023
by In 2015, Paymob was established as a company specializing in digital payment solutions. Its omnichannel gateway offers a wide range of payment methods, exceeding 40 options, and enables over 200,000 small and medium-sized enterprise (SME) merchants to effectively manage and expand their businesses.
Chefaa, on the other hand, is a revolutionary healthcare benefits platform that utilizes GPS technology. It aims to assist customers, particularly those with chronic conditions, in efficiently managing their medication requirements.
Through a strategic partnership, these two venture-funded startups are set to revolutionize pharmaceutical payments by facilitating seamless and secure online card transactions, as well as point-of-sale (POS) payments upon delivery. The collaboration will enable Chefaa customers to leverage various “buy now, pay later” (BNPL) payment methods offered through Paymob’s gateway. This innovative approach alleviates the financial burden of upfront payments for medicine and healthcare products.
The Paymob-Chefaa partnership not only drives the adoption of digital payments within the healthcare sector but also stimulates online orders. Consequently, smaller pharmacies will be able to reach a wider customer base and experience increased sales. Moreover, the partnership simplifies the prescription process for chronic patients who require recurring refills.
Gillan Shaaban, Chief Commercial Officer of Paymob, expressed enthusiasm regarding the partnership with Chefaa. Recognizing the immense potential for growth in e-pharmacies and online medicine orders in Egypt, Paymob’s advanced payment solutions will contribute to enhancing customer experiences and driving digital adoption in the marketplace. Shaaban considers the collaboration a mutually beneficial endeavor for the entire ecosystem.
Dr. Rasha Rady, Chief Operating Officer and co-founder of Chefaa, considers the partnership with Paymob a significant milestone in their comprehensive approach to patient care. By empowering patients with a digital payment solution tailored to their specific needs, Chefaa aims to alleviate patients’ concerns, foster trust, and build lasting relationships based on compassion and support. Dr. Rady believes this collaboration will position Chefaa as an innovative leader in the sector, driving positive change and innovation in healthcare.
