May 30, 2023
by EldoHub, a leading innovation and technology hub in Eldoret, Kenya, has unveiled an exciting initiative called Sasakazi. Sasakazi aims to bridge the divide by connecting young tech professionals with MSMEs, fostering a symbiotic relationship that drives growth and innovation.
The partnership will be between Eldohub, Thunderbird Global School of Management ( and UK-Kenya Tech Hub, and they will get funds from the UK government.
Sasakazi provides a remarkable platform for young tech professionals to showcase their skills and contribute meaningfully to the development of MSMEs. By joining Sasakazi, these individuals gain exposure to real-world challenges faced by businesses and have the opportunity to apply their knowledge and expertise in practical settings. This exposure helps them refine their skills, gain hands-on experience, and build a solid professional portfolio.
During the event, its founder Chepkemoi Magdaline said, “The launch event marked an important milestone in our journey to empower young tech professionals and bridge the digital skills gap in Kenya. The event also highlighted the collaborative efforts of various organizations and stakeholders in driving digital transformation and job creation in Kenya,”
Through Sasakazi, EldoHub facilitates skill development programs, workshops, and mentorship opportunities to equip young professionals with the necessary tools and knowledge to thrive in the digital economy. By fostering a supportive environment, EldoHub encourages innovation, collaboration, and entrepreneurial thinking among the participants, preparing them for a successful career in the tech industry.
In attendance was also Gaul, the Deputy British High Commissioner to Kenya who said that “The partnership with Eldohub has shown that there is still a lot of demand for digital talent from both technology companies and traditional companies looking to digitalise and grow their businesses,”
Accessing qualified tech professionals can be daunting for MSMEs, especially when operating on limited resources. Sasakazi serves as a valuable resource for MSMEs by connecting them with talented young professionals who can assist in addressing their digital needs. This includes developing websites, building e-commerce platforms, implementing digital marketing strategies, creating mobile applications, and more.
By leveraging the expertise of young tech professionals, MSMEs can enhance their operational efficiency, improve their online presence, and gain a competitive edge in the market. Moreover, Sasakazi enables MSMEs to explore innovative solutions and adapt to the ever-changing technological landscape, enabling sustainable growth and expansion.
End John Tanui congratulated the platform during the launch by lauding how it will change the digital industry through its apprenticeships which have well-tested soft skills for digital workplaces and provide better support for MSMEs to digitise in Africa.
The collaboration facilitated by Sasakazi benefits both parties involved. It presents an opportunity for young professionals to gain practical experience and build a network of professional contacts. For MSMEs, it offers access to affordable tech solutions and expertise that can significantly impact their bottom line. Through collaboration, both sides learn from each other, fostering a culture of knowledge exchange, creativity, and mutual growth.
EldoHub’s Sasakazi initiative is a testament to the organization’s commitment to nurturing a vibrant tech ecosystem in Eldoret and beyond. By bridging the gap between young tech professionals and MSMEs, EldoHub is driving local economic development and positioning the region as a hub for innovation and technological advancement.
It currently boasts around 3,800 users who have since joined the program since its inception. It also has about 160 businesses currently on the platform.
